Thurlby Astra 888
PR, Marketing, Brochure Design, Photography, Copywriting, Print, Ad Buying.
As part of a two-year campaign, Ross Power were commissioned by Thurlby Motors, one of Vauxhall’s most successful franchisees, to deliver a PR, Sales and Marketing campaign to raise awareness and to support the sales team.
Special projects undertaken as part of the campaign included the limited-edition Thurlby 888 Astra. For this project Ross Power devised a PR campaign, securing features in national and online automotive and motorsport press. Ross Power produced all associated marketing collateral; photography, brochure design, copywriting, printing and ad buying. The campaign was so successful, Thurlby sold all 88 cars within one month.