Lotus Evora Hero Image Screen | By Ross Power

Lotus Cars

Website Hero Images

Group Lotus, the legendary British sports car manufacturer based in Norfolk, UK, commissioned Ross Power to produce a series of hero images for the launch of the company’s revised website – www.lotuscars.com

Each image needed to represent the character of Lotus’ three model range – the award-winning Evora, iconic Elise and the formidable Exige S. Ross Power were responsible for finding locations, which had to be within an hour of the factory, as the timescale was short and vehicle availability limited.

Lotus were so pleased with the results they used the images as wall coverings to launch the Lotus brand in Beriut.

Elise SC Hero Image | By Ross Power
Exige Hero Image | By Ross Power
Lotus Launch Party Beirut