Aston Martin One-77 Cycle
Licensing, Design, Photography, PR & Marketing.
Ross Power were initially commissioned by Bf1systems for three months in order to generate PR within the luxury and automotive press for the Factor001, the world’s most technically-advanced bicycle.
During this period, a licensing agreement with Aston Martin Brands was brokered by Ross Power, on behalf of bf1systems. The agreement would see bf1systems produce a bicycle based on the Factor001 for Aston Martin’s prestigious One-77 Collection, to be known simply as the One-77 Cycle.
Ross Power headed up the two-year multi-agency project, culminating with the launch of the One-77 Cycle at Aston Martin W-One (Park Lane), London.